http://www.julia-costa.com/research daily 0.75 2023-01-23 https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1531600142555-U01DSX39O2L05UJT72ZF/IMG_0293+%282%29.jpg Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534134736371-OOHWFUUKOAXKNPJFOKV2/IMG_5611.jpg Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534134662960-SUW3OJXM0QW0TRATTIR6/IMG_5610.jpg Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1566091065747-KVXC1KHPLQ13KP54K275/UserTesting_fullwidth.png Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1527210821504-IMXZECUUDSQ6NCXGNO0O/Fitting+Room+App+Process.V2.png Research Various iterations of wireframes used in user testing https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1527210748323-6MSX08ZF0TVU07Z0FO8E/Customer+Experience+FR+App.Details.png Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1523839088705-0B41J35LPWG3ZN7H7XOU/Fitting+Room+App.TopImage.png Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1526749325084-0NFZ9INGARGDVX4JENNN/Associate+App.Details.png Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1566093116119-6KII006WNPA6P51WOWR4/JourneyMapSketch.png Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1565662022440-3SAQMUFABV5ECRM2FTXF/CustomerJourneyMap_FL.png Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1565663063318-6YR6NHLEQJ7ZFCFKV3TG/PresentingCJM.png Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1565662691628-9GML1RKXXYIKW8LYMFW2/DigitalBrowsepartofCJM.png Research Detailed view of one section of the journey map https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1566093083889-MM78HR997F7DG7RM7LFG/ResearchPostIts.png Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1565662125594-B8LU8B5BU8HW2PX128X5/CJM.CondensedFlow.png Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1566092009307-1REHU0JMLK3HJUQG0TKL/PostIts.Affinitizing.jpg Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534128059486-9LT43A8YMLY92NUYNYM7/Loyalty+Program+Process.png Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534244746697-TZZDBCMNYJ8KCZFGW7WJ/LoyaltyCoverPhoto.png Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1586556611228-MD3JRE3IOCEJ6H3RK7C9/LoyatlyProject_UserTesting_Edited.png Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1586556520025-1JQS74K5F6H7KAPUMBVH/Loyalty+Account+Page+Update.png Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1586556878512-S4CEUGAUXGJKXP1C5SWD/Loyalty+Points+Update.png Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/0cafd23d-e7b5-4082-9693-374d4f869f47/PurpleMattressStats.png Research - Make it stand out One result of this research was to add clear, visual indicators of the mattress’s key characteristics for easier comparison online. https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1a528e83-8140-43fe-8e29-7acc3f31fb38/Screen+Shot+2022-11-17+at+11.12.33+AM.png Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/704f1486-37db-4997-81f0-fa77d504dffa/Purple+Header.png Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/0a9b5e75-c9e8-4b83-8fa7-83780c818a28/CustomerJourney.png Research Summary of Purple Customer Journey Map that I created through extensive ethnographic user research, digital think-alouds and analysis of quantitative user data https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/d1ac539d-6f47-4542-9f01-5e783bf25ad0/Screen+Shot+2022-11-17+at+11.39.43+AM.png Research Affinitized findings from the website portion of the secret shopper https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534215868152-LE175W3PRXP7HT4TECPS/FittingRoomApp.png Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1566094990831-9LFRRVNQBBHFZJW5L1PK/CJM_Thumbnail.png Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534225368358-ZL5RDUNFDD7DCGZWD3TF/LoyaltyThumbnail.png Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1668687786576-IQC6ADZPLGQ53US3CBL7/picture_iblkn0fu.jpg Research http://www.julia-costa.com/about daily 0.75 2014-09-08 http://www.julia-costa.com/design daily 0.75 2023-02-15 https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1523832906559-5LBHKZVZOORVNXE33KZN/Checkout+Editing.2x.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1523830903345-OR8L7EUEKZMQWDDWRIQX/Bikini+Mix+%26+Match.2x.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1523831540435-D6X94K1LO52AN7S1IAOG/Inspiration+Tab.2x.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1523831737041-S1CGNC3CKI9B092AJSQ0/Checkout+Images.2x.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1523831039862-RM06GIIBC6REAKNGQ6RD/Mix%26MatchProcess.2x.png Design - Initial Wireframes to test the concept of the two dials Initial wireframes for Mix & Match to test out the side by side mechanism https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534474916691-4KE49KXM200J1KBCYT5F/Other+App+Screens.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1445104263766-CUXG5AKDCZUUGV9KKX6B/image-asset.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1444601264009-EQV02IH001DQBX5O1SFF/image-asset.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1532226091278-602A3IOIRP98KCNNDK3S/VirtualWalletQuickView.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1444601282409-SLYRRRB6I0UYRHLJ971G/image-asset.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1444601310089-4XRTHFWW17LHKCFLKORN/image-asset.png Design     https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1440989244079-EPJ8JUJ6BLQ38RKSE45Q/image-asset.jpeg Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1444601008394-LVYLTG7SZECRIOLH5R09/image-asset.jpeg Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1445106207178-U65QKVQL9BOW83YGLIN6/image-asset.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1444601045828-BT3ZRYW6CO3A27SDYB0I/image-asset.jpeg Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534128512415-ZUI5GASKPXAO81YCOGDY/Loyalty+Account+Pages.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534128059486-9LT43A8YMLY92NUYNYM7/Loyalty+Program+Process.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534131954064-ZMKQ2X0XQ89DOKSYY47O/Loyalty+Process+-+Pending.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534131843677-9UL01MNNMWPS412XGUDH/Loyalty+Concepts+-+Account.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534128863118-QVYV77CNRQ9NFLV9AXUR/DialandRewardComingSoon.NoWedHeader.gif Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534129650359-U66Y7W4QWB28QHI7A7NQ/App+Exclusive.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534244746697-TZZDBCMNYJ8KCZFGW7WJ/LoyaltyCoverPhoto.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534244634243-NJU46D3LQFURVJHU8T52/Brand+card+information.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534395833394-KZGA657OEQEEIDPZARE4/Navigation+Flow.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534246539740-H4ESUIJMOUTSZJHTGD3U/NavTransition1.gif Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534226778654-8EAX5DI4P3XVAQC14KE5/NavigationTransition2.gif Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534225598086-B822X3QJHYZM60B7KY16/Naivgation+Triple+Images+Header+image.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/eefcea42-df23-4cfb-9d0d-5cfe0e4a0ec3/AEApp_NavigationProcess.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534471553115-G72VBHU10PQVI7O8S1YC/favs3.gif Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534473791871-5560E77T9NBEUJ4PT1TA/Favorites.Checkout.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534473403279-269E9BM3LJZAHY8A8JDQ/Favorites.Sharing.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534472319051-P965I6CWEKNYG5C49LWQ/Favorites+Page.Android.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534473649815-8I5XO1KD1DJGFTOBNACU/Favorites+iOS.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534472618375-FGETPCIBDZMEG5P41L9Z/Favorites.Android.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1531600142555-U01DSX39O2L05UJT72ZF/IMG_0293+%282%29.jpg Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1526749667585-UCWWVW4SX212TJMR40B1/User+Testing.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534393257516-S94GY9DTOLLPWPW7NBRO/FrAppProcessUpdated.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1566527848087-NSPWL3Z32RWCE9T96SKZ/Service+Blueprint_FRapp.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/09ddf23b-5bee-48c5-8fa1-d3dd85fdbf0d/SelfScanning.jpg Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/2be19a72-5b1c-4070-ade1-b725e34ffad5/WireframesFRApp.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1526749325084-0NFZ9INGARGDVX4JENNN/Associate+App.Details.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534134662960-SUW3OJXM0QW0TRATTIR6/IMG_5610.jpg Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1527210748323-6MSX08ZF0TVU07Z0FO8E/Customer+Experience+FR+App.Details.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1523839088705-0B41J35LPWG3ZN7H7XOU/Fitting+Room+App.TopImage.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534134736371-OOHWFUUKOAXKNPJFOKV2/IMG_5611.jpg Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/9f625413-36ea-4072-8b5b-3e7c36e1e22d/PDP_CurrentState.png Design Before: Existing Product Details Page https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/6210ab18-aa07-4544-8ed8-dcc5d1714c3c/PDP_Reminaged.png Design - Make it stand out After: Reimagined Product Details Page https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/68201db3-745d-463d-bf48-8272a0aff62a/Cart_Current+State.png Design - Make it stand out Before: Existing Cart Page https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/16c406b9-6371-45bd-a4dc-f0d0ec3b5a39/Cart_Reimagined.png Design - Make it stand out After: Reimagined Cart Page https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/b281df20-801e-48ef-a395-b83c65eff700/PayPal+Header.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534225546269-J4FJWB3UGFHVI3GV59LY/Naivgation+Thumbnail.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534226388594-9HUQPA9NZU6XUFN1M0EE/VirtualWalletThumbnail.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534392873745-12Y4ZK9MKXDJF51QZOZK/AEO+Other+Projects.Thumbnail.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534482738404-T3MQRP8D8JIRB7O9NPG9/Favorites+Thumbnail.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1534215868152-LE175W3PRXP7HT4TECPS/FittingRoomApp.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1675166801522-TSZ0KAO1YZ2DM7CQZDQF/LoyaltyProgram-Hand.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1675168347789-3YCHU1ZU5HRLWYLR4QX9/PayPal_Thumbnail.png Design https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1444599292821-WAAWBT53QCUBC89APP73/GSKpostits.JPG Design http://www.julia-costa.com/candice-whitman-montauk daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/5052176b84aeb45fa5cfcc83/1349710279535-MBMBF2FWAD7I3KCX9QBS/1349579658403.jpeg Candice Whitman - Transient https://images.squarespace-cdn.com/content/v1/5052176b84aeb45fa5cfcc83/1349579658403-AA3RJCBI80BP2K2S01JM/Violet+14.jpg Candice Whitman https://images.squarespace-cdn.com/content/v1/5052176b84aeb45fa5cfcc83/1349579649270-F9R9I1HRKDOWOGEIWPN3/Violet+12.jpg Candice Whitman http://www.julia-costa.com/home daily 1.0 2023-01-23 https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/8a4996e1-29e5-4572-bf00-053264ceed08/JuliaCosta_Photo_Circle.png Home https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1444603569060-ZIEGTLRFYYFVXV073M4R/aboutme.jpg Home http://www.julia-costa.com/graduatework daily 0.75 2015-10-17 https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1444689094325-ET9LHRWO0UK36N9WCFQ8/image-asset.png Master's of Product Development   As we moved through the product development process, my training in product development allowed me to manage the rest of the team, coordinating everything from the user research to the development of the final models by the designers and engineers on our team. https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1445109768120-XXXC90L9WMTN79285J3Q/image-asset.png Master's of Product Development In my master's program, we learned an integrated method of product development. This process can be applied no matter what type of product you are designing - from a website to a consumer product to a new business concept. https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1444688162387-NMWTWPWC869Q5E1WBMQ9/image-asset.jpeg Master's of Product Development   We learned how to quickly communicate ideas for products or services using sketching and ideation https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1445111694160-FAJSG9RELMNIDGABM65S/image-asset.jpeg Master's of Product Development https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1445112229479-KMDRXRJ21WBQOLCFMCWT/Cairspa.Horizontal.png Master's of Product Development http://www.julia-costa.com/intro daily 0.75 2023-01-23 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1412380936909-3NDYSVN9D7FZDQHHCO0P/image-asset.jpeg Intro https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1412381139286-DM6BAWCRHNKPBLGZ3QER/Lima01.jpg Intro https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1412380988400-7DYABALOM24UK4TSXH5L/image-asset.jpeg Intro https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1395951531371-UHVVQPY7DU2MY6Z73FW2/hayden-header.jpg Intro http://www.julia-costa.com/work daily 0.75 2015-10-11 https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1444593738117-XR7DRQM10BSL5QEJUG41/QuickView.iPad.png Julia Costa - Work http://www.julia-costa.com/bra-fit-and-feel-research daily 0.75 2019-08-25 https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1566773500687-P1R8M79A8VI4WJS5B6X5/Dscout+Process.png Bra Fit and Feel Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1566770945017-7UDD6TD4889VS3PCNHR0/Digital+Browse+2.jpg Bra Fit and Feel Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1566771341362-KEGJS3RJZIB098E6EPBO/Picture2.png Bra Fit and Feel Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1566772262978-G49NDFRXJ2AY8REOOQYN/BraResearch2.png Bra Fit and Feel Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1566771313019-VSP78IZONFPOGVJM3WO2/Picture1.png Bra Fit and Feel Research https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1566783911999-0RVSBKXK0TLVYVHUZX4P/Screen+Shot+2019-08-25+at+6.39.26+PM.png Bra Fit and Feel Research http://www.julia-costa.com/nets-video daily 0.75 2022-11-21 http://www.julia-costa.com/about2 daily 0.75 2023-01-23 https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1444603569060-ZIEGTLRFYYFVXV073M4R/aboutme.jpg About http://www.julia-costa.com/paypal-reimaginations-portfolio daily 0.75 2023-02-15 https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/16c406b9-6371-45bd-a4dc-f0d0ec3b5a39/Cart_Reimagined.png PayPal Reimaginations - Portfolio - Make it stand out After: Reimagined Cart Page https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/6210ab18-aa07-4544-8ed8-dcc5d1714c3c/PDP_Reminaged.png PayPal Reimaginations - Portfolio - Make it stand out After: Reimagined Product Details Page https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/68201db3-745d-463d-bf48-8272a0aff62a/Cart_Current+State.png PayPal Reimaginations - Portfolio - Make it stand out Before: Existing Cart Page https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/b281df20-801e-48ef-a395-b83c65eff700/PayPal+Header.png PayPal Reimaginations - Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/9f625413-36ea-4072-8b5b-3e7c36e1e22d/PDP_CurrentState.png PayPal Reimaginations - Portfolio Before: Existing Product Details Page https://images.squarespace-cdn.com/content/v1/55e3ac50e4b0fd055b7999e4/1675168347789-3YCHU1ZU5HRLWYLR4QX9/PayPal_Thumbnail.png PayPal Reimaginations - Portfolio